Grow your show on purpose.
Analytics, monetization, guesting, and growth strategy, written by people who stare at podcast data all day.
Podcast marketing strategies that move real numbers
Eight podcast marketing strategies ranked by effort and payoff, with the mechanism behind each one and how to tell within a month whether it is working.
Podcast monetization platforms: 7 options compared
A podcast monetization platform takes a cut of what you earn. Here are seven options, what each actually charges, and which show size each one suits.
Spotify podcast analytics explained, metric by metric
Spotify podcast analytics changed in 2026. Here is what a play now counts, how consumption and retention are measured, and which numbers should drive decisions.
Apple podcast analytics explained, metric by metric
Apple podcast analytics reports plays, listeners, engaged listeners and consumption. Here is what each metric counts and which ones should change decisions.
Podcast advertising rates: what shows charge now
Podcast advertising rates sit around $18 to $26 CPM for host reads. Here are the sourced benchmarks, what moves a rate up or down, and how to use them.
How to buy podcast advertising: a buyer's guide
How to buy podcast advertising without wasting budget: choose a buying route, brief the show properly, set measurement up front, and read the delivery report.
Podcast monetization: the six routes that pay
Podcast monetization comes down to six routes with very different economics. Here is what each one needs, what platforms charge, and which fits your show.
Podcast analytics: the metrics that actually matter
Podcast analytics only helps when you know what each number counts. Here is what downloads, plays, and listeners mean, and which ones drive decisions.
YouTube podcast charts: how the ranking works
YouTube podcast charts rank the top 100 US podcast shows by watch time and refresh every Wednesday. Here is what drives placement and what it means for you.
Podcast sponsorship: a working guide for indie shows
Podcast sponsorship sells defined audience access to a brand. Here is how deals get packaged, priced, pitched, delivered, and reported without guesswork.
What counts as a podcast download?
A download is counted when a listener's app requests enough of your audio file to matter. Here is exactly how the counting works and why numbers differ between tools.
Podcast marketing: build a repeatable growth system
Podcast marketing works when positioning, distribution, partnerships, and measurement reinforce each other. Build a practical system for every episode.
Podcast SEO: a practical guide to getting discovered
Podcast SEO helps the right listeners find your show in search and podcast apps. Learn how to structure feeds, episodes, and promotion around intent.
Podcast topics that can sustain a great show
Good podcast topics match a specific audience need with a repeatable episode engine. Use these formats to choose an idea you can sustain and grow.
Podcast names: a practical generator guide
Good podcast names are clear, memorable, distinct, and easy to say. Use this naming process to generate options, check conflicts, and choose confidently.
Apple podcast charts explained
Apple podcast charts rank current popularity by market and category using listening, follows, and completion. Apple keeps the exact formula private.
How do podcast charts work?
Podcast charts rank shows or episodes using recent listener activity inside one platform, market, and category. They are not all-time audience lists.
Podcast advertising: a practical guide for podcasters
Podcast advertising turns audience trust into sponsor inventory. Learn the formats, sales process, measurement, pricing logic, and delivery workflow.
Spotify podcast charts: what your rank actually means
Spotify podcast charts rank shows by audience, momentum, or category within a country. Learn what each chart signals and how to act on a ranking.
Podcast equipment: build the right recording setup
Choose podcast equipment by fixing the weakest link first, from room and microphone placement to monitoring, backups, and reliable remote audio.
How to start a podcast without wasting your first season
Learn how to start a podcast by choosing a clear premise, building a repeatable workflow, publishing a trailer, and measuring what listeners do next.
Spotify's AI Playlists: A New Way to Discover Music and Podcasts
Discover how Spotify's AI Playlist feature is changing the way we discover music and podcasts, and how podcasters can optimize their content for this new technology.
5 Untapped Podcast Growth Strategies for 2024: How to Skyrocket Your Audience
Explore innovative podcast growth tactics: master cross-promotion with diverse creators and engage audiences through interactive podcasting for increased loyalty and community building.
Tracking What Matters: Adopting a Startup Mindset for Podcast Growth
How to Grow a Podcast from 0 to 1,000 Downloads Per Month
Grow from zero to 1,000 podcast downloads monthly through sharpening production quality, optimizing discovery levers, and cultivating communities of passionate fans.
The Curious Case of Fountain.fm: A New Player for Podcast Advertising
If you're a podcaster looking to grow your audience, you're likely always on the hunt for new and innovative ways to get your show discovered. While stalwarts like Pocket Casts and Overcast dominate the space, new players are emerging that offer unique opportunities for audience growth and engagement.
Grow Your Podcast Audience: The Ultimate Guide to Podcast Audiograms
Podcast Audiograms are brief video clips that showcase captivating audio excerpts from a podcast episode, paired with visually striking elements.
How to Grow Your Podcast with Social Media Marketing
In this article, we will explore the strategies and techniques you can implement to grow your podcast using social media platforms.
A-Z Guide to Crafting Evergreen Podcast Content
Discover how to create timeless podcast episodes that continually engage listeners, boost SEO, and provide enduring value.
10 Tips to Boost Podcast Engagement by Crafting Beginner-Friendly Content
This article provides strategies for podcasters to create beginner-friendly content, enhancing audience reach, engagement, and fostering a loyal listener base.
Leveraging Podcast Chapters: A Growth Strategy for Mid-Sized Podcasters
This article provides mid-sized podcasters with a comprehensive guide on leveraging podcast chapter markers to enhance listener experience, structure content, and boost SEO for growth.
7 Key Metrics for Successful Podcast Marketing.
Uncover the power of podcast analytics for successful podcast marketing. Discover 8 key metrics including listener demographics, episode retention, and more.
Podder vs. Podtrac
This article compares Podtrac and Podder, two podcast analytics platforms. It provides a side-by-side comparison of their features and pricing, and also gives detailed descriptions of the services each platform offers, including information on traffic measurement, audience demographics, ad attribution, and other features.
The Ultimate Podcast SEO Guide. Tips & Tricks 101
Discover how to optimize your podcast for search engines through episode summaries, engaging content, cover art, transcriptions, and promotional strategies.
Unlocking Podcast Growth: The Game-Changing Power of Micro-Influencer Collaborations for Indie Podcasters
Micro-influencer collaborations offer indie podcasters cost-effective growth potential through authentic connections, high engagement, and increased visibility. Maximize success with targeted partnerships, engaging content, and cross-promotion.
Your Comprehensive Guide to Launching and Growing a Successful Show!
Discover top podcasting tips for success, from defining your show to engaging with listeners. Unlock more secrets with our free eBook.
Podder's Commitment to GDPR Compliance: Ensuring Privacy and Trust
Podder champions GDPR compliance, user data privacy, and security. We follow GDPR principles, protect rights, and ensure transparency, fostering trust in our services.
Podder vs. Chartable
This article compares Chartable and Podder, two podcast analytics platforms. It provides a side-by-side comparison of their features and pricing, and also gives detailed descriptions of the services each platform offers, including information on traffic measurement, audience demographics, ad attribution, and other features.
The Power of Podcast Analytics: Why Metrics Matter
Despite the massive popularity of podcasts, many content creators don’t take advantage of the powerful analytics available to them.
How to Install Podder's Prefix/Prepend?
What is Podder's Prepend? Where to find it, how to install it & start accumulating data for your podcast show.
How to Monetize your Podcast with Ko-Fi?
Ko-Fi is a website content creators can use to receive support from their followers and fans...
Get booked on podcasts DIY vs. using Podder
So, you want to be a guest on a Podcast. This can be an overwhelming process...
Authority – Types and do you need it?
Who do you think of when you hear the word ‘Authority’, Steve jobs, Martin Luther King Jr., the pope, or even your boss...
Why you need to be a podcast guest
Being a podcast guest is the best way to grow your brand and gain exposure...
Get ready to be featured on a Podcast – Complete Checklist.
So, you’re going to feature on a Podcast soon. Well done! One step closer to world fame...
Podder Cares. Our contribution to combat climate change
We are saving Kekah Natuna Monkey by planting trees and more...
What is a Podcast Cross Promotion?
A Podcast Cross Promotion is the perfect opportunity to share your podcast with a wider audience...
5 Tips on How to Write a Good Podcast Guest Pitch
So, you’ve always wanted to be a guest on a Podcast and want to be invited...
7 Ways to be Clear & Interesting as a Podcast Host
Communicating effectively is one of the most important aspects of being a Podcast host, but what does that consist of...
How to be the Perfect Guest in a Podcast
This article will discuss ways you can be the best guest on a Podcast and give you advice on preparation...
Learn How to Improve your Podcast Hosting Skills
We’re going to look at the essential skills to ensure you as a host stand out...
How to Monetise your Podcast in the UK
There are so many different methods and opportunities to monetizing your podcast that the possibilities are endless...
How to Sell your Expertise on your Podcast
To make money off your podcast, you don’t always have to go down the podcast advertising route...
How to find a Sponsor for your Podcast
One of the most common methods for monetizing a podcast is collaborating with a sponsor and using your podcast to get paid for marketing the sponsor’s brand, product or service.
Podcast Crowdfunding in the UK in 2021
Imagine having a list of subscribers who are willing to pay you to listen to your awesome content!
Asking for Donations in your Podcast in 3 Steps
In this article we are going to discuss three short steps on how to ask your audience for donations within your podcast.
Podcast Advertising in the UK in 2021
Podcast Advertising in the UK. What is it? Why do you need it – and everything you need to know about how it will change your 2021.
How Much Should You Charge For Host-Read sponsorships for your podcast?
There are many things to take into account when setting the prices for sponsorships for your podcast. See how to do it...